Before you go using any old image you can find in your marketing, you need to make sure you have full permission to use the image. This means having permission not only from the photographer, but from the models as well.

A Model Release Form is an important tool for any photographer. Even if they are shooting images for an informative or educational purpose – a situation when a model release form wouldn’t typically be required – a photographer may choose to use this form so that they have options in the future.

Any time a photo is used for a commercial purpose – for an advertisement, website, brochure, or anything like that – there should be a record of the models having signed their release forms. This allows the photographer to use the image commercially. It also allows the photographer to license or sell the image to someone else or to a company for commercial use.

When dealing with creative work or design and with intellectual property in general it’s always a good idea to make sure that you are protected and that you have the legal right to use and distribute your work. A Model Release Form is just one other tool that you, as a small business owner or creative professional, can use to help protect your legal standing.

Many people have the understanding that a Copyright gives you rights to your work, but a Creative Commons license gives others the rights to your work.  This is generally true, but there’s a little more to it than that.

As the Creative Commons FAQ describes, “Creative Commons licenses give you the ability to dictate how others may exercise your copyright rights.”  Creative Commons licenses are not intended to take the place of a copyright; they are intended to work alongside one.  Licenses range from allowing modification and commercial distribution of your work to restricting others’ usage to duplicating your work exactly with no monetary gain, but the common thread is that you maintain the credit for the work.

You may be familiar with Nine Inch Nails’ decision to release their sixth album, Ghosts I-IV, under a Creative Commons license.  In general, what this means is that you or I are able to do things such as create a video with a track from the album, with no explicit written permission from the artist, and throw it up on YouTube for all to see — as long as appropriate credit is given.

The main thing to keep in mind is that Creative Commons licenses work with copyrights.  Anything that can be copyrighted — books, movies, photographs, etc. — can carry a creative commons license.  Anything that isn’t copyrightable — ideas, methods, etc. — cannot.

The logical question, then, is: if I obtain a Creative Commons license on my work that restricts the public from using my work for commercial usage, will I still be allowed to sell the rights to that work to someone else?  The answer is yes.  Creative Commons licenses are non-exclusive, and again, they work alongside your existing copyright.  You hold the rights to your work, so you are able to dictate who can use them.  However, Creative Commons license are permanent.  If someone finds your work under a Creative Commons license that allows them distribution rights, even if you remove the license from your work five minutes later, they can distribute that work, for free, for perpetuity, as long as they continue to credit you.

Think through your altruism carefully — you may be signing away to strangers something that could potentially earn you money.  If you’d rather be in charge of who has rights to your work, get a copyright.